Paid SEO Tools
Here’s a look at some paid SEO tools (note that some of these tools have free trials. Some also offer completely free plans with limited flexibility and customization).
1. HubSpot SEO Marketing Software
Price: $45 per month for the Starter plan, $800 for the Professional plan, and $3,200 for the Enterprise plan.
HubSpot Marketing includes SEO marketing software tools for building authority on your website. Since it’s integrated with HubSpot’s landing pages, web pages, and blog posts, you won’t miss any opportunities to optimize your content to drive traffic and increase conversion rates.
Whether you’re new to content strategy or an SEO expert, HubSpot’s SEO marketing software gives you the SEO tools and confidence you need to rank in the SERPs and performance reports.
HubSpot marketing software doesn’t limit SEO. It’s all about:
- Email: Send professional emails using your own branded designs.
- Marketing Automation: Create dynamic campaigns for different audiences.
- Lead Management: Track leads at every stage of the sales process.
- Analytics: Track campaign success and potential improvements.
Best Free SEO Tools
2. Ahrefs
Price: $7 for a 7-day trial, $99/month for Basic, $179/month for Standard, $399/month for Advanced, $999/month for Enterprise
Ahrefs is an advanced SEO resource that analyzes website features to identify profile keywords, links, and rankings and help you make better content decisions.
Some of Ahrefs’ key features include:
- Site Explorer: Shows you the performance of specific pages on your website.
- Content Explorer: Allows you to search for high-performing pages on your site for specific keywords and topics.
- Keywords Explorer: Determines the monthly search volume and click-through rate for particular keywords.
- Site Audit: Crawls your site for vertical searches across your domain and identifies several technical issues at the page level.
3. SEMrush
Price: $119.95 per month for the Pro version, $229.95 per month for the Guru version, or $449.95 per month for the Business version
SEMrush is a comprehensive dashboard for reporting on the performance of your domains and their specific pages. SEMrush has several features, one of which is the SEO Toolkit.
The Toolkit feature allows you to track your website’s visibility over time and see which keywords it ranks for, how much the page ranks for a keyword, the monthly search volume, and more.
SEMrush also allows you to:
Link Building: Analyze backlinks from other websites to your site.
Use the Keyword Magic tool: Identify all the keywords needed to implement an SEO strategy successfully.
See your competitors’ strategies: Identify paid keywords or ad copy used in their PPC ads.
Get recommendations: Understand how you can increase organic traffic by optimizing your content.
4. KWFinder
Price: Free 10-day trial; $29/month
If you only need keyword research, you don’t need a full-fledged SEO tool with all the bells and whistles. KWFinder is a great software that bridges the gap between SEO and copywriting. With this tool, you’ll find keywords that aren’t too difficult to rank and still have the potential to generate traffic.
What is Anchor Text? Its Importance in SEO
What makes KWFinder unique is that it seamlessly switches between languages and regions, allowing you to serve your audience no matter where they are in the world.
Some of KWFinder’s top features include:
- Hidden Long Tail Keyword Discovery: Find long tail keywords that give you more opportunities to get traffic.
- Competitor Keyword Discovery: Compare your competitor’s keyword strategy and find more opportunities.
- SERP Analysis Tool: Analyze the competition on the SERP to understand what elements readers are looking for on your pages.
- Local Keyword Research Tool: See what searchers are searching for locally and target local markets for more specific traffic.
5. GrowthBar
Price: There is a free five-day trial, and Basic, Premium, and Enterprise cost $29.90 per month, $39.90, and $79.90, respectively.
GrowthBar is a Chrome extension that can help you conduct keyword research, competitive analysis, and track SEO rankings. With GrowthBar, you can access data points for any website directly from search engine results pages. Under these conditions, evaluate your competitors’ performance and see their growth paths, keywords, backlinks, and effective advertising.
Here are some of GrowthBar’s key features:
- Use the Top Keywords and Backlinks feature to see which paid and organic keywords are driving the most traffic to your website and get a list of the most authoritative backlinks pointing to it.
- Determine your keyword difficulty score: Quickly determine the difficulty of ranking for a specific keyword based on the domain strength of the URLs ranking on the first page.
- Use the Word Count tool: See the number of words per page directly from the SERP.
- Run Facebook ads: Get a picture of their appearance from a search engine perspective.
- Use the Keyword Suggestions tool to get a list of relevant keywords you want to rank for, along with their search volume and CPC.
6. Woorank
Paid SEO Tools
Price: 14-day free trial, $79.99 per month for Pro, $199.99 per month for Premium, or contact the company for Enterprise pricing.
Woorank’s in-depth site analysis helps marketers identify site optimization and improvement opportunities. This analysis considers the performance of existing SEO initiatives, social media, usability, and more.
Each report is divided into sections to help you easily analyze your site and identify optimization goals. Here are some of the report’s features:
- Marketing Checklist: Review everyday marketing tasks you can perform to implement an SEO strategy.
- SEO: Analyze SEO metrics in light of your goals.
- Mobile: Make decisions about mobile optimization tactics based on mobile data.
- Social: Learn how social media contributes to your traffic and SEO goals.
7. BuzzStream
Price: 30-day free trial, $24/month for Basic, $124/month for Team, $299/month for Pro, over $999 for Custom
While backlinks to your website are crucial to ranking well on Google, the communication you make during link building can feel like cold calling. BuzzStream makes it easy to research the right people, find effective email messages, and track who accepts your link request.
BuzzStream also helps you:
- Identify site owners: Find them based on their industry and social media presence.
- Identify backlink candidates: These people will likely accept your request for other reasons specific to your niche.
8. Moz Pro
Paid SEO Tools
Price: 30-day free trial, $99/month for Standard, $149/month for Medium, $249/month for Large, $599/month for Premium
A Moz Pro subscription is a versatile tool for boosting your business’s search rankings. Moz’s suite of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, generate reports, and optimize their efforts.
Moz Pro also includes:
- Website Crawler: Analyzes up to 3,000 links in a given URL.
- Email Reporting: Provides detailed crawl data for pages that link to your site.
- Awareness of various crawling factors: These factors include duplicate content and redirects that can affect your SEO performance.
9. Linkody
Price: 30-day free trial; $14.90/month for Webmaster, $24.90/month for Advanced, $49.90/month for Professional, $99.90/month for Enterprise, and $153.90/month for Enterprise XL
The best way to understand your off-page SEO performance is to have a clear view of your backlinks. Linkody is a paid SEO tool that lets you discover, track, analyze, or disavow backlinks with an easy-to-use interface.
Apart from that, the tool monitors your links 24/7 and notifies you of any changes so that you can take immediate action if a link is missing or broken.
Other features of Linkody include:
- Spy on your competitors’ backlinks: Enter your competitor’s URL and let the tool extract all the links and metrics. This information will help you find relevant and quality backlink opportunities for your brand.
- Get insights: View the most important metrics you want to track when tracking backlinks, such as the “rel” attribute, Google indexing status, website domain authority, spam score, Alexa rank, and more.
- Generate white-label reports: Download reports that you can share with your Team or clients to get a better idea of backlink distribution and link growth.
10. Screaming Frog SEO Spider
Paid SEO Tools
Price: Free or €149 per year
This program is one of the SEO tools for those interested in SEO. With SEO Spider, you crawl specified websites and check URLs for common SEO issues. This program simplifies and speeds up a time-consuming process, especially on larger websites (a process that can take hours or days to do manually).
Other notable features of Screaming Frog SEO Spider include:
- Java Application: Screaming Frog tool includes an intuitive Java application with easy-to-navigate tabs.
- Easy export to Excel: Analyze your SEO data further.
11. Remove ’em
Price: One-time payment of $249 for the lifetime plan, $99 for a monthly subscription (one website), or $899 per month for the Enterprise version (more than 10 websites)
If you are buying a website domain [read: Domain Buying Guide] that has been used in the past or are rebuilding a poor SEO strategy, you may find some problematic backlinks while reviewing. Artificial or unnatural links can seriously damage your search rankings. Could you get rid of them with Remove ’em?
This tool can:
- Scan your profile links: You will find a list of contact information, links, and domains you need to refer to for removal.
- Create a list of backlinks. Disavow backlinks to tell Google not to consider them “bad” links when crawling your site.
12. AnswerThePublic
Paid SEO Tools
Price: $99 for the monthly plan, $79 per month for the annual plan, $199 per month for the Expert plan
AnswerThePublic is one of the SEO tools for keyword research. This tool looks at the autocomplete data from Google and other search engines and then provides a list of phrases and questions people are searching for about your keyword. With the help of this tool, you can tailor your website and content to your audience to increase traffic and conversion rates.
With AnswerThePublic, you can also:
- Get updates: See when people are talking about your most relevant keywords.
- Monitor keyword trends: Analyze keyword research behavior among your target audience and customers.
- Real-time search analytics: Analyze keywords and phrases your audience searches for in real-time.
- Get ideas for your website and blog: Find new content ideas based on keyword research.
13. Keyword Hero
Price: 14-day free trial for all plans, free for Little Hero, $9/month for Big Hero, $49/month for Giant Hero, and $149/month for Ultimate Hero
Keyword Hero pairs your site visitors’ sessions with the keywords they used to reach your page, all of which are logged into your Google Analytics account. In other words, this tool gives you a clear understanding of the search intent of your organic traffic.
Other things you can do with this tool are:
Identify organic traffic and conversion rates: Understand the success of your targeted keywords.
Distinct traffic: Identify brand search traffic versus non-brand search traffic.
Optimize your position in the search results: Optimize your website for specific keywords.
View query details: Understand whether visitors used informational or actionable queries to search your website.
14. SpyFu
Paid SEO Tools
Price: $39/month for the basic version, $69/month for the pro version, and $129/month for the unlimited version.
SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitor research, SEO competitor research, and creating custom lists and domains.
This tool can help you drive traffic to your Google Ads campaigns and website, monitor paid and organic rankings on Google, Yahoo, Bing, and more, and obtain reliable and accurate contact information about leads.
With SpyFu, you can also:
- Download your competitor’s PPC keywords. Use this data to create competitive PPC strategies that can compete in the advertising space.
- Download your competitor’s SEO keywords. Use this data to create organic keyword strategies that can compete in the SERPs.
- Check Ranking Trends: Check the ranking of a page or website for a keyword over time.
- Keyword Ideation: Recommended keywords for Google Ads increase the chances of conversion.
15. Seomater
Price: The Pay as You Go plan (starts at $5) is $19 per month for small businesses, $49 per month for professionals, and $179 per month for an unlimited plan.
Seomater is a paid SEO tool that checks a website’s SEO and crawling conditions. It helps in technical SEO analysis and testing on-page SEO optimization. Once the tool crawls your site, you will get an SEO report that explains various elements related to the SEO of the website, including internal and external links, backlinks, page quality and speed, social networks, organic presence, etc.
Your analysis also comes with tips on improving each of these SEO elements. In addition, you can:
- Use the SEO Monitoring Alerts feature: Your website will be automatically crawled and notified immediately if there are any SEO issues.
- Get detailed reports: You will be informed about both on- and off-page SEO elements.
- Use the Domain Comparison tool to compare two competing websites and identify SEO strengths and weaknesses (such as broken links, content quality, HTML tags, and more).
16. ContentKing
Price: $139 per month for Basic, $319 per month for Standard, $449 per month for Pro, or $1,279 per month for Enterprise
ContentKing is an in-the-moment SEO audit and content-tracking tool. It tracks your website 24/7 so that SEO issues don’t go unnoticed for long. It’s cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.
With ContentKing, you can also:
- Improve your site’s SEO: Use ContentKing’s 24/7 capabilities (and algorithms) to stay informed about your SEO status and understand your web page optimization activities.
- Get alerts: Get notified whenever something on your website breaks or is no longer appropriately optimized so you can effectively fix the problem.
- Track changes: Track the history of all your site content changes (such as changes to individual web pages and changes to a .txt file) and search through the change history.
- Visualize data: See dashboards and reports in real-time.
Finally
Now that you’ve familiarized yourself with some of the best free and paid SEO tools available in digital marketing figure out which option can best help you achieve your goals. Start reviewing, optimizing, and monitoring your website, pages, and content as soon as possible.