from A to Z Site Content Analysis + Introduction to Tools
from A to Z Site Content Analysis : Reviewing and analyzing site content is one of the essential steps in optimizing the user experience and increasing website performance. Given the fierce competition in the digital space, having quality content alone is not enough; we also need to know which parts of the content perform better and which need improvement. For this, using content analysis and data analysis tools is essential. These tools help us identify user behavior patterns and examine visit rates, page dwell time, and interactions.
In this blog, we will introduce methods and tools that will help you analyze site content. From identifying user needs to finding content weaknesses and strengths, we will cover everything so that you can improve your site content in the best way and achieve better results in search engines. Don’t forget that first, you need to know what external and internal SEO is and then evaluate your mastery of that content. Another thing you will learn about content is that if you have already published good-quality content, you don’t need to throw it away and stop looking for it. You can turn it into a useful and, of course, effective blog with some changes. Well, enough introduction; it’s time to move on to content analysis.
What is site content analysis and review?
Site content analysis is a necessary process for all sites. You will notice several of this process’s most essential elements and criteria. For example, you will find out how many views each content has, which words are shown in Google searches, and what the rank of that blog is in each word. Using this data; you can write a suitable content strategy. Therefore, reviewing and analyzing content will determine a path for bringing a specific audience to your site.
The next point is that if your blog has not achieved results or has not reached the desired rank, you can use content analysis to find out the problems of your work and ultimately improve the content ranking. The next point is that you can find keywords from the analysis that are likely to be attractive to your site’s audience, and by producing content for that keyword, you can receive higher input. Content analysis is generally divided into two parts: before and after. You must conduct the necessary checks once before writing the content and again after that.
from A to Z Site Content Analysis
Tips for analyzing content before starting to write
In this section, we will tell you several points that you should consider before starting the content. By doing this, your content will appear in Google results much more quickly. If you want to write quality content, stay with us.
Know your audience
This is the most crucial point to keep in mind. If you build a building, the most important thing is to have a proper foundation. Knowing your audience and their needs is precisely the foundation of what you will do. It doesn’t matter what kind of store you want to start or if you work online; you must first know them to have an audience. Now, what does this knowledge mean? It means that you find the keywords they are interested in.
Write articles according to their age range. If your field of work is related to teenagers and you are writing about heavy businesses or an audience with higher education, you shouldn’t expect anything extraordinary. So, write a blog that is attractive to your target audience. The next point is that the tone is also very influential. When you want to write an article, you should pay attention to all these points. Blogging is an essential skill; you can improve with training over time.
Keyword Research
You should find keywords that are appropriate for your target audience’s needs. These keywords should also be relevant to your work. For example, if your work is in the field of weight loss and you think your audience is primarily women, you should find words that are both related to women and in the field of nutrition and diet. You can use several tools to review and find keywords. For example, Semrush is one of the best SEO and keyword research tools, but it is paid, and since it costs dollars, it isn’t easy to buy. You can use free tools like keywordtool.io. However, Iranian tools like Keyboard Chi can also be helpful for your work. Be careful; the higher the keyword search volume, the more challenging your competitors will be. Therefore, look for keywords with a relatively high search volume and their competition is not too high.
from A to Z Site Content Analysis
Analyze Your Competitors
Before you start writing, evaluate your competitors. See what your competitors mentioned in the content you are considering. How often did they use keywords, and which words did they use the most in their content? Examine all of these in detail. See how many words they wrote, try not to write much less than them, and write almost as much as they do. Read the comments on the content and include the audience’s needs in your content. Be careful that if you plan to start a business with low capital, you should analyze your competitors more than others.
Write as much
Try to write as much as other competing sites have written and not write less than them. Of course, be careful that if a site has over-extended an article, you should not do this. Try to include most of your competitors’ content in your article, but don’t go overboard. If you write too much in one content, the audience will get bored and will likely not read the rest.
Make the entry valuable.
Add links in your article that will lead the audience to buy your product or service. Try to turn your entries into regular visitors to your site. You don’t need to spend a lot of money on this. You only need to redirect the audience to the relevant content you have written. By doing this, you can significantly increase your site’s traffic. You should know that increasing Google’s entry is not enough to earn money, and you should encourage them to buy the products or services you offer.
Don’t forget about attractive photos.
You should include attractive and unique photos in your content. If you want to publish suitable content that will attract the audience and be valuable to Google, you should include attractive images. This will help the audience spend more time on your blog and improve your site’s SEO. Don’t forget to post relevant photos, and don’t take your pictures from other sites. Instead, download unique images from a site like Freepik.
Now that you have learned how to review and analyze content before publishing, it is time to explore content after publication. With this analysis, you will notice errors in your content, and if you have not achieved results, you can edit it and increase the quality of the content using the tools we will mention. You can use the photo creation tool with artificial intelligence to create attractive photos.
Tips for analyzing the site after publishing content
This section is more specialized than the previous section, and you should complete the project process using the details we have given you. If you have any questions you did not find the answer to during the content, write to us so we can answer them. Note that a part of content analysis must be done through paid websites. You have to pay for this part; unfortunately, there is no other way. We are going to focus more on ahref services.
from A to Z Site Content Analysis
Create a list
Create a list based on the content name, the keyword used, and the Excel content address. You can use Search Console or a website like ahref in the AWT section to collect links and keywords easily. You may tell yourself that making a checklist is not very important, but you are wrong; do it because it is the most essential part of the job. To use ahref, enter the site audit section and wait after giving your domain to the site. After announcing the results, go to the bulk export section. And click on the Internal HTML URLs option, status code 200. After that, enter the addresses you received into an Excel file or online sheet.
Prioritize
If you were to review all the sites and content you have published to date, you would have to spend a lot of time. So, use the 80/20 rule. You should skip the 80% of content that is less important or has less input for you and invest in the 20% that is very important. In the site audit section, you will have access to organic traffic and the number of backlinks for each address. To complete your checklist, add these two items to your sheet. Of course, you can also use Google Search Console to go from the performance section to the search results section. By following these steps, you will notice the number of views for each piece of content, the number of backlinks, and the input for each.
How do we know if a page is getting organic traffic?
To find out if your page is getting organic traffic, log in to Search Console. Then, go to the search results section. After doing this, filter the page you want to check, and you will see how many visits you are getting. Usually, the date is 3 months, although you can also change the time. By doing this, you can see the click rate of each of your pages on specific dates. This will help you to have a more accurate analysis of your content. For example, you have written content about the entrance exam. In that case, you will notice that you received many more visits during the announcement of the entrance exam results. So you can prepare advertisements and reports for the content you were interested in during those historical periods.
Is the entry of a page purely through an organic search?
The answer to this question depends heavily on whether you want to get results only through Google search. If you have a page or blog where you plan to get results from Google search, you should invest more in SEO, and most of your input will also be through organic search. The next point is that your input can also be through other social networks. If you invest more in Instagram, you can bring your audience to the site through that, and naturally, your input through organic search will also decrease.
The right strategy is to choose the input type according to your audience. For example, if you have a clothing store, Instagram is more suitable for you, and you should spend most of your investment on social networks. If what you are doing has an equal audience in both spaces, try to invest more in organic search; even the most important brands in the world attract most of their input through Google. Therefore, the answer to this question is not general. How much of your traffic you get from Google and how much from the virtual world is only related to the strategy you have for your work. A proper content management system can analyze your content more accurately.
Is the page helpful for other purposes?
Not all pages require a specific and large amount of traffic to exist. Not all pages are created to increase traffic. For example, your site needs pages that will most likely never be displayed in Google search. However, their existence is essential, for example, the About Us page, Contact Us, some forms, etc. Their existence is necessary. However, they do not need to be seen in Google results. It is enough for these pages to exist so that your audience gets to know you and feels more trusting in you.
Checking the backlinks of a page
One of the most essential tips for getting results in Google is to increase the domain’s value. To do this, you need to do several things. Building backlinks is one of the most influential things that affect the value of a domain. To find out how many backlinks each of your pages has received, you can still use the ahref tool. Of course, this part of the ahref service is free. Search for a backlink checker and then enter the ahref site and the URL of your choice. Then, you will get the number of backlinks to the site and page you are interested in. Using this tool, you will find out which websites you have received backlinks from and how much each is worth. Although this service is free, it will help you to set a suitable strategy for the future of your business.
How do we know if the page we want is indexed?
You need to do a simple thing to determine if the page you want is indexed. Log in to your search console, go to the indexing section, and click on pages. In this section, you will see all the indexed pages and those not indexed. But what should you do if you want to check a page? You can go to the URL inspection section and search for the link to your desired page. If it is indexed, you will find out; if it is not, click on request indexing. Then, wait; within 48 hours, Google crawlers will index this page. If it is not indexed, you should familiarize yourself with why the site pages are not indexed and fix the problem. If you can’t, getting help from a digital marketing expert to fix these indexing problems is better.
Does content take time to become successful?
Yes, especially if you are starting. You should be patient and accept that getting to the top of Google will take time. You should never think you can quickly reach the top of Google when you start. You should master analyzing the site’s content and how to write it over time. With these things in mind, you can gradually achieve more success. Don’t forget that writing content is possible and will be successful and visible quickly.
If your content is in a field with little competition, you can achieve the desired ranking without much time. If you are starting, wait until you reach the desired results. Try to spend time on other content now, and you will see that all your content will gradually become more visible. Be careful to achieve your goals faster with a proper content calendar.
Is the content ranking temporary?
Sometimes, you may get temporary rankings; these temporary rankings are also known as Google’s dance. You may suddenly get a too-good-to-be-true ranking; sometimes, you may get an inappropriate ranking for a short period. Content ranking can be temporary. Don’t forget that if you write content and get ranked and then leave it for a while, don’t link to it, or don’t update it, you will see a drop in ranking. So, you need to know the difference between a temporary drop in ranking and a permanent drop in ranking. These two are different, and you should keep your content rankings high for an extended time by using content analysis.
Is the content you wrote better than your competitors?
Digital marketing and its activities in this field are very competitive. That is why you should always try to be better than your competitors in every situation. To understand whether your content is better than your competitors, you should pay close attention to the following points. You should analyze your competitors’ content well before writing content. You should see how many times they have repeated the keyword you want in the content and how many words they have written. You should pay attention to the headlines they have written. Try to use those headlines in your content as well. Do your best to ensure that the content you write has at least the data of your competitors. After this, write the content in a way that is more attractive.
Try to include something that other competitors have not mentioned in your content. For this, you can consider English-language sites that have produced content in the field you are interested in. Try to use correct and appropriate data that is real. Next, you should always choose beautiful photos for your content. If you do these things, your content will be better than that of your competitors. Also, please pay attention to the links your competitors have given and try to take inspiration from them, but do not copy or repeat the same content. If you do this, there is no doubt that you will not write suitable and quality content.
from A to Z Site Content Analysis
Final Word
If you review and analyze the site’s content, you should be aware that analyzing consists of two parts. One of these parts is related to before you start writing content, and part is related to after you have written your content. Before you begin writing content, you should evaluate your competitors and find suitable headlines for writing your content. The next point is to pay attention to the amount and number of words before writing content. After you have written the content, evaluate your competitors regarding the number of backlinks to the content, the links you give, etc.
Also, after writing, you should update it occasionally and wait until you get a suitable result. After publishing the content, you should use Search Console to find the keywords you have ranked using and then work on them. You should also work on keywords you are not ranking for to see better rankings with them. Content marketing can be beneficial when starting a site.